Vodafone & Deutsche Telekom recently started trials with Trustpid to reintroduce persistent user tracking.
Network operators are a vital part of transmitting data traffic on the internet. In this process, the data is sent largely untouched. This is about to change as Vodafone & Deutsche Telekom are tapping into ways to monetize these data streams.
They have recently started a trial to test new ways of marketing customer data in collaboration with Trustpid.
Although Vodafone claims there is nothing to worry about, privacy officials are especially concerned about the recent involvement of network operators. Privacy advocates call it the return of the “Super Cookie.” If they are correct, this would be a massive step backward in creating an independent web where the privacy of internet users is respected. Vodafone & Deutsche Telekom to introduce persistent user tracking
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