There never was a free market, not in the middle ages and definitely not now. Back then you had guilds monopolizing jobs, now you have regulators rigging the market. The modern big tech companies learned painfully that you need to live with burning money on bribes and play the politics game as they struggled with it for quite a while trying to ignore it.
Rascals are always sociable, and the chief sign that a man has any nobility in his character is the little pleasure he takes in others company. Arthur Schopenhauer