so.cl

when it's time to put the socl in social

A paper published today in the journal Scientific Reports by controversial Stanford-affiliated researcher Michal Kosinski claims to show that facial recognition algorithms can expose people’s political views from their social media profiles. Using a dataset of over 1 million Facebook and dating sites profiles from users across Canada, the U.S., and the U.K., Kosinski and coauthors say they trained an algorithm to correctly classify political orientation in 72% of “liberal-conservative” face pairs.

Study claims there are links between facial features and political orientation