The age of average

So, there you have it. The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we buy, their adverts, identities and taglines all look the same.

But it doesn’t end there. In the age of average, homogeneity can be found in an almost indefinite number of domains.

The Instagram pictures we post, the tweets we read, the TV we watch, the app icons we click, the skylines we see, the websites we visit and the illustrations which adorn them all look the same. The list goes on, and on, and on.

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So, this is your call to arms. Whether you’re in film or fashion, media or marketing, architecture, automotive or advertising, it doesn’t matter. Our visual culture is flatlining and the only cure is creativity.

It’s time to cast aside conformity. It’s time to exorcise the expected. It’s time to decline the indistinguishable.

Alex Murrell